Craft Business – 8 things crafters do WRONG!
If you are not a trading crafter, but dreaming of becoming one give it a read to save yourself a lot of time at the start!
1. Packaging. You wouldn’t believe how many handmade sellers fail at this. 4 out of 5 my recent buys came in either plain envelope or cardboard. Receiving/ordering handmade make is meant to be an unique experience, making the buyer to feel special. Keep the excitement to the end by adding an extra touch to your packaging too. And, no it doesn’t mean adding extra cost.. Be creative use craft leftovers, cut out a little heart from felt, fabric, paper whatever you work with, hand write a note ‘thank you’, maybe use an ink stamp! Tissue paper and ribbon can work magic!
2. Talk bad about their customers. This is a big NO-NO. No matter if it’s on Facebook or in real, just don’t do it. Be professional, deal privately with the actual person.
3. Under price. If you are under pricing it says you don’t believe your makes are good, how do you want convince others that what you make is exceptional and worth paying for?
4. Ask to pay PayPal fee or send money as friend. This is highly unprofessional. You can’t avoid paying PayPal fees, you are the business and its your responsibility. Calculate the extra fees in the original price, and never mention it to your customers.
5. Don’t reply, don’t engage. Running craft business (or any business really) means you operate and marketing online a lot, take your time to reply to messages and comments on your social media. It’s crucial as Facebook marketing is not too friendly if you don’t want to pay them. Having 2000 likes on FB page but on average only 50-100 see your posts? It has a lot to do with engagement! I’ll talk about it another post.
6. Copy others work. You may be inspired by other people talents, but you must find your own style, uniqueness otherwise you are just going to nowhere!
7. Share unrelated content. Your business page is for your business, seems simple ha? The amount of craft pages I visit that share videos, pictures etc of random Facebook stuff is unreal. You’ve got around 10 seconds to draw potential customer attention, if they have to spend it to scroll down your page to find photos of your makes you’ve probably lost them by now.
8. Take bad photos. Can’t stress how important that is! If you don’t have professional gear, aim for natural soft light, do never use flash and keep the background rather plain – nothing too busy.. Speaking of being busy, I wish you the best of luck, be mad busy in your craft venture, you are making world a prettier place! #handmadeLOVE
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